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This caffeinated beverage company is my conceptually answer for those who need energy, but want to avoid the horrible taste of coffee, the sour taste and unhealthiness of energy drinks, or the basic or boring taste of tea. The product is intended to provide a fresh, sweet tasting caffeinated beverage that springs the person awake.


The company and campaign was created from the ground up, requiring the use of bottle design, package design, identity systems, brand standards, posters, and much more to bring the product to fruition.

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